PPC CAMPAIGN STRATEGY FROM VENKATESH

By Venkatesh / 06 March 2018

InPPC Campaigns: What is PPC Campaigns: PPC is also called Pay Per Click Campaign; It’s a Sponsored Advertisement Campaign setup by Google which will display your ads on Google SERP. PPC plays a vital role in reaching out to your targeted audience where your products or services can be reached by this Advertisement Campaigns. This Model of internet marketing in which advertisers pay fees each time on their advertisement when it is clicked.Paid Advertising on search engines is popularly known as PPC. The It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Our ads on search engines are clicked by the visitors when he observers the sponsored listing and when he clicks the ads a visitor is visited to our website for the add clicked. The search engines charges fees since the visitor has clicked to our sponsored ad which was listed on search engines. This method of advertisement fetched hefty profits to the website owner when the visitor purchases a product or services worth of $500 but the charges levied on website owner will be $4 or $5 which is a small fee but the earnings of the website owner is 10 times more than of levied fees to pay the search engine a small fee. Our PPC Campaigns is to be working profitable if the above criteria follow where a website makes huge profit with one visitor clicking the sponsored ad and making purchase of products and services.

Strategy of a winning PPC campaign: We have to do extensive research on keywords by selecting the right keywords for those particular ads. We have to organize those keywords into proper format of campaigns in ad groups. We have to set up PPC landing pages that are optimized for conversions. Search engines make profit to an advertiser who creates specific core targeted PPC Campaigns by charging them less setup fees for ad clicks. The advertisements and landing pages should be useful in satisfying to visitors, to purchase the so called products and services on the website which will lead to higher profits for your business. PPC is an important factor to target right customers.